Email remains one of the most powerful channels for communicating with potential customers, engaging them, and closing sales. Whether you’re a startup or a large enterprise, an effective email marketing service will help you harness the power of this critical channel of communication. This guide will help you get started on the right foot—from selecting the best service to advice on how to create compelling campaigns that work.
Selecting the Email Marketing Service for You
Factors to Consider
It can be challenging to find the right email marketing service with so many options available. To help you narrow down your choices, here are some of the most important things to consider:
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Pricing: Seek out companies that provide adaptable plans that can meet your budget, whether you’re just beginning or you’re taking your campaigns to the next level. Some, like Mailchimp and Moosend, also have free or beginner tiers.
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Functionality: Compare features including automation, personalization, list segmentation, and analytics. Make sure the platform has everything you need.
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Integrations: Connects with your current CRM, e-commerce platform, website builder, and more? That is important in order to do your work in the most efficient way.
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Ease of Use: Intuitive, customer support — these things might seem trivial upfront, but they can save you hours of headaches down the road.
Popular Email Marketing Services Head-to-Head Comparison
Mailchimp
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The free plan and simple drag-and-drop editor make it great for beginners.
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Provides an evolved level of automation and availability of A/B testing at upper levels.
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Free to start; price scales with subscribers.
Constant Contact
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Good for small businesses, integration is tight with e-commerce platforms.
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Key features include customizable templates, scheduling, and reporting functions.
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Pricing begins at $—/month.
Klaviyo
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Best for e-commerce brands, with strong data analytics and integrations with platforms such as Shopify.
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Emphasis on audience segmentation is high.
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Pricing begins free and scales rapidly with subscribers.
ConvertKit
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Created for creators and solopreneurs, with features including tagging and visual automation.
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Great for bloggers and artists to increase the visibility and popularity of their posts.
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Pricing starts at $15/month.
Building Your Email List
Smart Way to Build Your Subscriber List
A powerful email marketing plan begins with a loyal list of subscribers. Here’s how to get started:
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Adding Opt-In Forms: Add opt-in forms to your website, blog, or shop so as to allow new subscribers to sign up easily. Leverage a pop-up, sidebar, or exclusive landing page to maximise visibility.
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Use Lead Magnets: Provide free e-books, guides, or discounts for email addresses. Offer your audience something of value at the very beginning in order to build trust.
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Leverage Social Media: Advertise your newsletters or email sign-up links on Instagram, LinkedIn, or Facebook. Initiate events: Hold online gatherings or events that engage your readers. Subscriptions: Provide a CBD-themed gift to new email subscribers.
Why Segmentation Matters
But not all subscribers are alike, and this is where it’s all about segmentation. Segmenting your audience into smaller groups by demographics, purchase behavior, or user preferences can lead to you messaging more effectively.
For instance, a fashion store can create separate campaigns for those who are interested in men’s/wear.
Pavol Šimočko Source: Voluum
Segmented versus non-segmented campaigns can generate up to 760% more revenue!
Creating Engaging Content
How to Write Effective Emails
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Create Tempting Subject Lines
Your subject line is the doorman of your email. Make it short, irresistible and actionable.
Examples: “Securing This Weekend’s Deals!” or “Your Personalized Guide Awaits.” -
Customize Your Content
Address the person by name and suggest products or services to them on the basis of their past engagement. Adding this small gesture can raise your open rates by as much as 26 percent. -
Add Value
Was man anbieten kann? Campaign and beyond, tired offers. Give away tips, useful guides, or behind-the-scenes material that establishes trust and maintains your readers.
Creating Beautiful Emails
It’s crucial to have strong imagery that piques readers’ interest. Here’s how to polish your emails:
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Employ basic templates that are mobile-friendly and straightforward.
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Include images or visuals that reflect your brand quality.
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Include CTA buttons such as “Shop Now” and “Learn More” that nudge the reader to take a specific action.
For non-designers, tools like Canva or customizable templates within email platforms can take the design element away for you.
Campaign Analysis and Optimization
Key Metrics to Track
To enhance your campaigns on an ongoing basis, monitor these important metrics:
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Open Rates: How good your subject lines are.
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Click-Through Rates (CTR): Indicates content appeal by following link clicks.
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Conversion Rates: How many recipients took the desired action, such as buying something or signing up.
A/B Test for Continuous Growth
A/B testing, also known as split testing, is the practice of comparing two versions of an email to determine which one performs better. Experiment with:
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Subject lines
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CTAs
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Email body length
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Imagery and design
Through testing and iterating, you will find out what resonates the most with your target audience so that you can always continue to improve your campaigns.
Level Up Your Email Marketing Efforts
Email marketing is one of the highest-ROI digital channels for businesses that gives them a direct reach to the people interested in their company. When you select the best email marketing company for you, it will help you create an audience, segment them, create campaigns, figure out the best times and days to send, and also analyze success.
To maximize your email strategies, test out a popular platform like Mailchimp or Convert Kit today. You might be surprised by the results!
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